Chapter 470 Viagra Take Over The United States,
In fact, many people in Hong Kong were thinking the same way at that time.
Meanwhile, on the pharmaceutical side.
Since the formula had been confirmed, the factory had gone into full production, manufacturing a batch of 'The Viagra.' Once produced, this batch wasn't sold in Hong Kong but shipped directly to the United States.
The Hardy Group registered a new health product company in Las Vegas, which held the exclusive global distribution rights for 'The Viagra.'
However, they didn't sell the product directly to the public. Instead, they adopted an underground sales model.
What does "underground" mean?
Los Angeles brothels.
Las Vegas brothels.
San Francisco brothels.
Every customer who visited these establishments received a complimentary Viagra, and the women would introduce it as, "This is the most advanced pill produced by the Hardy Group's subsidiary pharmaceutical."
The customers who tried it found the effects incredible.
What used to last three minutes now lasted half an hour.
What used to last half an hour now went on until morning.
Many people instantly fell in love with the product.
"What's the name of that pill I took?" one of the customers asked.
"It's a remarkable pill from the Hardy Group that can restore a man's vigor," the woman on the bed said with a smile.
"How much does it cost?"
"Five dollars per pill, and a small bottle contains four pills, for a total of twenty dollars."
The woman pulled out a small glass bottle containing four green Viagra pills. She shook it gently, and it made a soft rattling sound.
"Oh, it's not cheap, but I think it's worth it. I've never felt so amazing," the man said happily.
Men who could afford to pay for women didn't mind spending twenty dollars. Many of them handed over the money and bought a bottle. The women selling the pills earned commissions.
Gradually, word of Viagra spread.n/ô/vel/b//in dot c//om
Many people heard about this remarkable pill from the Hardy Group that could make men more powerful.
Word of mouth was the best advertisement, and soon, sales were booming.
After succeeding in three cities on the West Coast, the Hardy Group reached out to other Mafia families. The Mafia's influence spanned across all major cities in the U.S., and nearly every family had a stake in vice industries. The green Viagra pills quickly spread to these cities as well.
Hardy made sure to leave a profit for these families.
The retail price was standardized at five dollars per pill, but the wholesale price was two dollars per pill. The profit in between went to the distributors.
As long as there was profit, people were willing to help promote it. This is one of the iron laws of business.
Whether they sold drugs or Viagra, many gangs found that selling the green pills made as much money as selling drugs.
In New York, distribution was handled by the Corleone family and Tom Hagen.
In Phoenix, the local Mafia family had previously been closer to Barzini and hadn't been involved in this business.
However, recently, customers at brothels kept asking if they had any Viagra.
When the Phoenix Mafia boss heard the report from his subordinates, he initially didn't know what Viagra was. After they explained, he was surprised.
In his forties, he had long struggled with stamina issues, barely lasting three minutes. It was a source of frustration for him. He had secretly tried various remedies, including Native American medicine, but nothing worked.
"Get me some of those Viagra pills. If this business is good, we'll get in on it," the boss said.
"But that's Hardy's business. You know how Barzini feels about him," one of his subordinates replied.
The boss thought to himself, "To hell with Hardy and Barzini. I need to fix my problem first." He said, "Stop talking nonsense and go get it."
The subordinate went to another city where the local family had a good relationship with Hardy. The brothels there already had Viagra. After trying one himself, the subordinate instantly fell in love with the green pill.
When he returned, he boasted to the boss, "Boss, I tried it, and it really works. That woman was screaming the whole time."
"Put down the pills and get out!" the boss yelled, scolding the subordinate.
The boss took the bottle and tried one of the pills. Soon enough, he felt the effects and called for a woman. He kept going for a full half hour.
The satisfaction, the kind only those who had lost it could understand, was immense.
Damn it.
This business had to be done.
The Phoenix Mafia boss called the old godfather and asked him to help get in touch with Hardy's health product company. The old godfather laughed and said, "No problem. You're not the first one to ask. I think there's no need for any prejudice. We're all part of the commission. Everything we do is for money.
We're not politicians. Why should we divide ourselves into factions?"
"I completely agree with you. We're in it for the money," the Phoenix Mafia boss laughed in reply.
Over the next few days.
The old godfather reached out to many families.
The heads of these families all expressed their willingness to get into the business, and soon, Viagra spread across the entire United States, with sales growing significantly.
Before long, word of this success reached Hardy.
The sales of Viagra were skyrocketing, with projected weekly sales exceeding 100,000 pills. Annual sales were expected to surpass five million pills, and the number would only continue to grow.
The wholesale price of Viagra in the U.S. was two dollars per pill, while the cost of importing it from Hong Kong was just 30 cents per pill. All the profit from sales went to Hardy's exclusive health product company.
Even with that margin, the Hong Kong pharmaceutical company still made more than double the profit.
This meant that the production cost of each pill was just 10 cents.
The health industry was indeed a highly profitable one.
At this rate, Viagra alone would bring Hardy tens of millions of dollars in profit each year, and as the market expanded, the profit potential was limitless.